Regent Santa Monica Beach Sets New Standard in Housekeeping Excellence with the Adoption of the ProHost® Boutique System

The newly opened Regent Santa Monica Beach has partnered with Hostar International to implement the innovative ProHost® Boutique System, designed to enhance operational efficiency while preserving the property’s luxurious, cart-free aesthetic.

As the first Regent flagship property in the Americas, Regent Santa Monica Beach brings the brand’s legendary elegance back to Los Angeles, just steps from the iconic Santa Monica Pier. The property redefines modern coastal luxury with 167 oversized guestrooms and suites — most with sweeping Pacific Ocean views — and a commitment to elevating every facet of the guest experience.

To support this vision, the ProHost® Boutique System was introduced to ensure the resort’s housekeeping operations remain as refined as its guest offerings. The system eliminates unsightly hallway clutter by removing the need for visible carts filled with tools, dirty linen, or rubbish, giving the hotel a truly "cartless" appearance.

Behind the scenes, the system provides a powerful inventory and amenities management platform. It allows Regent Santa Monica Beach to track all guest room amenities, ensuring each Room Attendant receives a pre-programmed, section-specific quantity of supplies. This not only reduces trips to stockrooms but also allows attendants to spend more time cleaning and preparing rooms, maintaining the property’s elevated standards.

From spa-like bathrooms with Perricone MD products and soaking tubs to the 3,200-square-foot Santa Monica Presidential Suite, every detail of Regent Santa Monica Beach is curated to offer guests indulgent, seamless luxury. The integration of the ProHost® Boutique System is one more way the resort ensures an extraordinary experience, down to the last detail.

ProHost® Boutique Solution at Regent Santa Monica Beach

The Regent Santa Monica Beach improves guest experiences with the ProHost® Boutique System, which keeps trolleys, waste, and cleaning supplies out of sight. The Boutique Carts are designed to fit neatly in guest rooms, offering ample storage while reducing the need for frequent replenishment of linen, terry, amenities, and room supplies. This allows room attendants to focus more on delivering excellent service, speeding up room turnover.

The ProHost® System also centralizes the management of guest room supplies like linens and towels, ensuring optimal inventory levels on each floor. A dedicated team refills the trolleys daily, allowing room attendants to focus on guest service rather than managing supplies. The Boutique Carts discreetly carry everything needed for cleaning, while 56R Reserve Carts are placed in service areas for quick resupply, reducing trips and improving efficiency.

This system streamlines operations, boosts room turnover speed, and enhances the guest experience.

About Regent Santa Monica Beach

Regent Santa Monica Beach is set to introduce a new era of indulgence, scheduled to debut in mid-2024. Poised along a coveted coastline overlooking the Pacific Ocean, the resort celebrates the allure of unexpected harmony through contrasts, delivering inspired stays with a seamless blend of serenity and a touch of decadence. Guests are immersed in the extraordinary through thoughtful and distinct hallmarks found throughout the property. Imparting the feeling of being worlds away while still offering proximity to the excitement of Los Angeles, the resort will feature sumptuous and tranquil rooms and suites, beach butler service, a stunning beachfront pool deck, a destination spa and wellness center, unforgettable epicurean experiences, and an artisanal marketplace. The opening of Regent Santa Monica Beach will mark a historic return of the brand to Los Angeles and represent the Americas' flagship.

ProHost® System | Hostar International, Inc.

At Hostar International, Inc., we specialize in enhancing the value of hotels and resorts worldwide with our renowned ProHost® System, boasting three decades of global success.

Our clientele includes prestigious hotels, casinos, and resorts, ranging from intimate 150-room boutiques to expansive 3,000-room properties. We are dedicated to implementing proven systems and metrics that optimize guest service, elevate productivity, and lower operational costs in your housekeeping, food, and beverage departments.

Hostar technical services include operational analysis, heart-of-house space planning, and logistics planning for material flow. We also liaise between the developer and operator for pre-openings and support the hotel operations team.

The ProHost® System delivers tangible benefits by improving service levels, reducing operational costs, and boosting productivity. It integrates advanced equipment and a standardized process to efficiently distribute daily linens, amenities, and supplies from a central hub to guest rooms, precisely meeting their needs.

Achieving enhanced net operating income while elevating guest satisfaction is within reach with the ProHost® System.

To learn more about Hostar's ProHost® System offerings and how they can improve your operations, please contact Andy McCabe at amccabe@hostar.com or visit Hostar.com today.

Hostar is designed, assembled, and manufactured in the USA.